LinkedIn recently announced that it is expanding its sponsored newsletters feature to include newsletters created by individual users in the app. This means that brands now have the opportunity to promote their branding on popular newsletters created by thought leaders in their respective niches. This new feature provides brands with the ability to reach a
Social Media
Recently, Elon Musk’s social media platform X filed a lawsuit against a global advertising alliance and several major companies, including Mars and CVS Health, for allegedly conspiring to boycott the site. The lawsuit, filed in federal court in Texas, claims that advertisers collectively withheld “billions of dollars in advertising revenue” from X, which was previously
Meta has made significant changes to its ad targeting options by removing detailed targeting exclusions from new campaigns. This decision has raised questions about the impact on ad effectiveness and campaign performance. While advertisers may have believed that detailed targeting exclusions improved performance, Meta’s advanced AI systems have shown otherwise. Meta’s decision to remove detailed
Elon Musk, a prominent figure in the tech industry, has been known to share misleading claims about the success of Twitter, particularly in comparison to other social media giants like Facebook and Instagram. While Musk’s admiration for Twitter is well-documented, it is crucial to analyze the data he presents with a critical eye. One key
Threads has recently reached a significant milestone of 200 million monthly active users, as announced by Threads chief Adam Mosseeri. This milestone was achieved in just over a year, which some may attribute to its direct association with Instagram. However, it is crucial to distinguish between profiles created and active users, highlighting the fact that
Telegram recently introduced a host of new features that are designed to elevate the overall user experience on the platform. One of the standout additions is the new in-app browser with support for multiple tabs, allowing users to seamlessly switch between different browsing windows. This feature is a game-changer for those who frequently use Telegram
E.l.f. has recently announced its partnership with Hot Girl Walk, a fitness organization that promotes movement among women. This collaboration marks E.l.f. as the first official beauty partner of Hot Girl Walk, showcasing the brand’s commitment to engaging with a diverse audience through innovative marketing strategies. To celebrate the collaboration, E.l.f. released a two-minute video
Publicis Groupe recently made a significant move by acquiring Influential, which is recognized as the world’s largest influencer marketing company by revenue. This strategic acquisition is aimed at capitalizing on the growing trend of influencer marketing, which has become a crucial component of the marketing industry. With Influential boasting a network of over 3.5 million
When it comes to TikTok marketing, trust is a key factor in engaging with users. According to a recent analysis by CreatorIQ, 55% of TikTok users are more likely to trust brands when they hear about them from creators, rather than through traditional ads. This highlights the importance of working with creators to build credibility
Despite claims of surging popularity and record-high app usage, X, the social media platform owned by Elon Musk, is facing financial challenges. Recent reports have indicated a significant decline in revenue for the company, raising concerns about the platform’s long-term viability. In the second quarter of this year, X earned $114 million in revenue in
Recently, X quietly rolled out a new feature within user account settings that allows the platform to use your posts and interactions to train its Grok AI chatbot. This setting, which is now active by default for all users, raises concerns about how X is utilizing user data without explicit consent. Despite Elon Musk’s claims
Snapchat recently announced a variety of new features to commemorate the 2024 Olympics. Among these features are AR Lenses, official highlights, filters, and more. One of the notable additions is the range of AR Lenses, some of which were created in collaboration with the International Olympic Commission (IOC) to capture the essence of the Games.
Elon Musk’s company X has recently introduced a feature that allows users to have full control over the data used to train the artificial intelligence chatbot Grok. While the default settings may allow data to be provided to Grok, users now have the ability to decide whether their public posts can be utilized for training
X has recently introduced some new features for its Grok AI chatbot, including profile analysis for X Premium subscribers. This new functionality allows users to access a summary of a profile by simply tapping on the “More about this account” option on the profile screen. The AI-generated summary provides information such as a general description,