Social Media

Butterflies, a newly launched social media platform created by former Snap engineering manager Vu Tran, is making waves in the tech world. This innovative platform allows users to create artificial intelligence characters, called ‘Butterflies’, and interact with them and other users in a unique digital space. After a successful private beta test period, Butterflies is
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Recent research from the Reuters Institute Digital News Report has revealed a significant shift in how people are accessing news content globally. The report, based on responses from over 94,000 individuals across 47 countries, indicates that traditional social media platforms such as Facebook and X are experiencing a decline in their usage for news consumption.
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Meta’s ambitious A.I. push in Europe has hit a roadblock as the company is forced to scale back its plans due to concerns surrounding the use of user data from Facebook and Instagram. The company’s Meta A.I. models have been put on hold in Europe after the Irish privacy regulator raised issues regarding the harnessing
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Instagram has recently introduced a new feature called “Creator Insights” that allows selected creators to showcase a snapshot of their account’s performance over the last 30 days. This new display can be found on the profile of these creators, offering valuable information for brand accounts looking to establish partnerships. The Creator Insights display provides a
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In today’s ever-evolving social media landscape, TikTok has become a powerful tool for brands to connect with their audience. With the platform’s future uncertain in some regions, it is crucial for marketers to enhance their TikTok game. A recent guide published by TikTok, in partnership with Ipsos, delves into how brands can leverage creative elements
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