The FCC Proposes New Rules Requiring Disclosure of AI in Robocalls

The Federal Communications Commission (FCC) has recently introduced a new set of rules that aim to address the issue of robocallers using artificial intelligence for phone calls and text messages. This proposal builds upon the FCC’s existing ban on AI-generated robocalls without the explicit consent of the recipient. The FCC now intends to mandate that callers disclose their use of AI during the consent-seeking process for future calls and messages.

According to the FCC proposal, an “AI generated call” is defined as any call that utilizes technology to produce an artificial or prerecorded voice or text through computational technology, machine learning, predictive algorithms, and large language models. These calls are deemed to pose a higher risk of fraud and scams, thus necessitating additional disclosures to consumers.

The FCC’s proposal also includes provisions for individuals with speech and hearing disabilities who may rely on AI-generated voice software to facilitate outbound phone calls. In such cases, the FCC stipulates that these calls must not contain unsolicited advertisements and should not result in any charges to the recipient.

By requiring robocallers to disclose their use of AI technology, the FCC aims to enhance transparency and protect consumers from potential scams and fraudulent activities. This move is in line with the agency’s ongoing efforts to combat unwanted robocalls and improve the overall integrity of communications networks.

It remains to be seen how the FCC will enforce these new rules and ensure compliance from robocallers. Implementing mechanisms to track and monitor AI-generated calls, as well as penalties for violators, will be critical in upholding the integrity of the FCC’s regulations.

Overall, the FCC’s proposal represents a significant step towards combating the misuse of AI in robocalls and safeguarding consumers from deceptive practices. By mandating disclosure and setting clear guidelines for AI-generated calls, the FCC is taking proactive measures to address emerging challenges in telecommunications technology.