X is looking to enhance its appeal to advertisers ahead of the Olympics, by highlighting the popularity of sports discussions in the app. Even though X hasn’t seen any user growth since Elon Musk purchased the app, it remains a key destination for discussion around live events, with sports communities, in particular, remaining highly active and engaged in the app. While Twitter may have lost its grip on sports fans, X’s real-time feed and established communities still make it the best platform for live event coverage.
The Power of X in Sports Discussions
X has proven to be critical for sports discussion, as evident in the high level of engagement from sports fans on the app. Many sports fans have formed habits around Twitter, but they still find X to be the ideal platform for connecting with like-minded individuals. For advertisers looking to connect with sports fans, X remains a key consideration, especially with the upcoming Olympics expected to generate historical levels of engagement, viewership, and conversation on the app.
Competition from Other Platforms
While Snapchat and TikTok also see significant sports discussion, X stands out for its ability to provide in-the-moment chatter during live events. The real-time nature of X’s feed and the active sports communities on the app make it a top choice for sports fans looking to engage with others during major sporting events.
X’s influence on sports discussions and advertising is undeniable. Despite facing competition from other social platforms, X’s unique features and engaged user base have solidified its position as a go-to platform for sports fans. Advertisers looking to connect with this audience should consider leveraging X’s active sports communities and real-time feed to reach a highly engaged group of individuals during major sporting events like the Olympics.
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