LinkedIn has recently rolled out updates to its newsletter creation platform, aiming to enhance the overall reader experience. One of the key changes includes an updated reader user interface, with comments now being displayed on the right side of the main screen. This new layout provides more screen real estate for the main newsletter content, while also making it easier for readers to engage in discussions by having the comments appear in a separate panel alongside the main text.
In addition to the updated reader UI, LinkedIn has introduced new tools to elevate newsletter creation. One of the notable additions is the ability to embed LinkedIn profiles directly into the newsletter text. This new feature allows creators to seamlessly link to member profiles and pages, making it easier for readers to navigate to the referenced content. The interactive embeds also serve as eye-catching elements that can enhance the overall visual appeal of the newsletter.
Another new feature introduced by LinkedIn is the addition of “staging links” for newsletters. This tool enables creators to preview the newsletter’s URL before finalizing the publication, providing an opportunity to catch any errors or glitches in the presentation. This streamlined process can help ensure that the final newsletter delivers a seamless reading experience to the audience.
LinkedIn has also integrated Microsoft Designer, allowing creators to leverage AI image generation tools to create cover images for their newsletter updates. While some generated images may be questionable in quality, this feature provides an easy way to add visual elements that align with the newsletter’s content. The integration of AI technology can streamline the design process and help creators enhance the overall presentation of their newsletters.
To drive more sign-ups and engagement, LinkedIn has updated its newsletter notifications. Subscribers now receive email and in-app notifications each time a newsletter is published, prompting them to subscribe if they haven’t already. Additionally, followers of creators will be encouraged to subscribe, expanding the reach of the newsletter content. These improved notifications aim to increase audience engagement and foster a community around the newsletter content.
Overall, LinkedIn has reported significant growth in newsletter activity on its platform, with a 59% increase in the number of people publishing newsletter articles and a 47% increase in engagement on newsletters. With over 184,000 newsletters being published on the app, there is a vast opportunity to reach a wide audience through LinkedIn’s scale. While creators may not “own” their audience in the traditional sense, utilizing LinkedIn’s platform can provide the exposure needed to establish a brand and explore new opportunities in the newsletter business. With the latest updates and tools available, creators can maximize the presentation and performance of their LinkedIn newsletters, unlocking the full potential of this content distribution channel.
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